Veocel, the flagship specialty nonwovens brand of Lenzing Group, has reached new partnership milestones with leading beauty and feminine care brands in the Asia-Pacific region, including Taiwanese skincare brand Bridge 24/7, Korean feminine care brand Yejimiin, and a global healthcare and beauty retailer, to launch responsible personal care products made of carbon neutral Veocel Lyocell fibers. The extended partnerships highlight Veocel’s commitment in driving the industry-wide shift from using fossil-fuel based materials to planet-friendly raw materials, reducing the overall carbon footprint of the nonwoven industry value chain.

Through a recent partnership with Korean feminine care brand Yejimiin, which introduced feminine care top sheets made of carbon neutral Veocel Lyocell fibers, Veocel demonstrated the versatility of the fiber, which can be used across beauty, skincare, and hygiene care products.

“In recent years, Korean consumers have become more proactive in choosing brands which are socially responsible. They are not only interested in what the material of the product they purchased is made of, but also how the product is produced. Riding on this trend, our collaboration with Veocel to launch feminine care products made of carbon neutral Veocel fibers will encourage consumers to look out for planet- friendly alternatives and join us to protect the environment,” says Daisy Lee Koeun, marketing team leader, Yejimiin.

“We are proud to work with leading personal care brands to address the growing consumer demand for high- quality, functional, and responsible products,” says Steven Tsai, senior regional commercial director for Nonwovens Asia, Lenzing. “Our partnerships with Bridge 24/7, Yejimiin, and healthcare and beauty retailers represent not only our unwavering commitment to empower partners in the region to achieve their carbon emission goals, but also demonstrate how Veocel fibers, which are gentle on skin and certified as clean and safe, are the trusted ingredients that support the sustainable evolution of personal care products.”

Veocel has expanded its co-branding portfolio through the collaboration with Taiwanese skincare brand Bridge 24/7 to introduce the first-in-Taiwan market facial sheet mask using carbon neutral Veocel fibers. “Our partnership with Veocel enables us to differentiate ourselves from other industry players with high- quality certified carbon neutral fibers,” says Wallace Liu, CEO, Bridge 24/7. “As we advance into an ageing society, we believe the demand for personal care products such as invisible and thin adult diapers and sanitary pads that are soft on the skin will continue to grow. Being a brand that cares for consumers’ personal needs, it is essential for us to join hands with Veocel to recognize the importance of sustainability in everyday products and raise awareness of consumers or retailers around environmentally friendly options in the market.”

In addition, the Veocel brand has also teamed up with a global healthcare and beauty retailer to launch the latest facial sheet mask product using 100% carbon neutral Veocel branded lyocell fibers.

Veocel continues to usher the industry towards carbon reductions by encouraging companies to switch from harmful raw materials to responsible alternatives.

“Adhering to Veocel’s commitment as a ‘responsible care brand’, we will continue to further reduce the environmental and climate impact of our fibers, providing brands and consumers with solutions for responsible product options. We will also walk hand-in-hand with our partners on their journey in pursuit of a carbon neutral industry value chain,” adds Steven.

Veocel believes low-carbon and environmentally responsible products are the future of the nonwoven industry, adhering to Lenzing’s science-based targets commitment to limit global warming. As a part of the journey towards net zero, Veocel offers carbon neutral lyocell fibers produced with reduced carbon emissions, while unabated carbon emissions are offset by supporting climate projects (such as reforestation) from the ClimatePartner portfolio, thus making a meaningful contribution to climate action.